Nichol Designs
Browse The Categories
Nichol Designs: Portfolio
Search Engine Optimization (SEO) and Website Promotion

The goal of any SEO or website promotion campaign is to bring in more high quality (targeted) traffic to a website.

Search Engine Optimization

What is SEO?

SEO is the process of modifying a website so it can be more easily seen by search engines. There are a couple of different ways in which SEO of a website can be achieved.

  • build and organizing a site correctly
  • efficient use of meta and title tags
  • proper use of navigation
  • proper use of keywords
  • using code that search engines use to rank a page higher
  • using landing pages to help direct traffic

How often do you use a seach engines to look up a site or product?

  • Everyday, All the time ...

How often do you look past the first page of search results?

  • Not very often

It is then our main goal to have your site show up on the first page of search engine results.

Website Promotion / eMarketing

What is Website Promotion?

Website promotion is the building of incoming or inbound links to a website. Also getting the word out about your service or product. This can be accomplished in a few different ways.

  • incorporating an affiliate marketing program
  • building related (high quality) incoming links to your site
  • business emails sent out to your clients
  • social networking (blogs, forums...)

Whatever the intended market for your online business, you can increase your chances of receiving a sale or lead by improving the effectiveness of your website. You can accomplish this by choosing to incorporate some or all of the techniques mentioned above, because the goal is the same for any of them, to attract more business (high quality traffic) to your website.

If you have any question or if you like to incorporate this service into your website please feel free to contact us.